• To present strategy as a debate.
• To provide an international focus, introducing students to the issues of adapting approaches to strategy in an international context.
• To engage students in the process of critical evaluation.
• To enable students to describe and apply appropriate techniques for designing managing strategy.
INTENDED LEARNING OUTCOMES:
On successful completion of this assessment students should be able to:
1. Critically evaluate the key dilemmas in the formation of strategy.
2. Critically evaluate and define strategic options.
Take a company of your choice… Describe the key dilemmas that this company faces with particular respect to:
Foundations of Strategic Management
Internal Analysis – Resource Based View of Strategy
Environment and Competition: The market based view of strategy
Internationality: Globalisation v Localisation
Strategy Formation: Planned v Emergent
Format of the Project:
· The report should display a coherent structure i.e. title page, contents page, introduction, executive summary, methodology, findings, analysis, conclusions, recommendations, referencing and appendices.
· The project should be prepared as a neatly typed Word document (Times New Roman 12 points), with double spacing and page numbering, and it should be presented in a folder.
· The written projects are expected to consist of approximately 2500 words per student (not counting tables or inserts, introduction and conclusions).
· Tables and data taken from other sources maybe included in an appendix.
· All sources must be referenced in the text and a full bibliography must be provided (including visited websites) in the Harvard style.
· Students are reminded that depth, relevance and variety are the crucial elements of quality research. (Wikipedia is not considered to be a relevant source of information, any students referencing Wikipedia will be deducted marks!)