How relevant is marketing to an entrepreneurial waste management business?
2. How important is the involvement of an entrepreneur in the marketing success of his/her firm?
3. Logan Dairy makes handmade and award- winning goat cheese in Yorkshire. The cheeses are sold from the farm mainly to local delicatessens and restaurants throughout East and West Yorkshire. One of their most successful cheeses is rolled in freshly milled black pepper to give a light spicy crust to the cheese before it is packaged. What are the advantages and disadvantages for Logan Dairy of promoting their products using the Virtual Farmers Markets?
4. Why would customers want to buy Logan Dairy cheeses from a local delicatessen? How would Virtual Farmers Market communicate the products’ values and benefits in ways that mimic ‘real’ marketing communications?